Company representatives told that Microsoft felt the new version of Windows "deserved a name that was more representative of what it specifically brings to customers."
"Today, we live in a world of 'more' -- more information, more ways to communicate, more things to do, more opportunities -- and at the same time, more responsibilities. Increasingly, we all turn to our PCs to help us with that," a Microsoft spokesperson said. "At the end of the day, what you're after is a way to break through all the clutter to focus on what you want to focus on, what you need to do. What you're trying to get to is your own personal Vista -- whether that is trying to organize photos, or trying to find a file or trying to connect and collaborate with a number of people electronically."